What's my name?

I've noticed that many of the lost formalities and polite manners I remember from my youth are still the norm here.  Some I very much appreciate, while others I would be happy without. For example, many of the men Roberto works with call him Mr Roberto.  Somewhat formal!  Then there are also a couple of employees that insist on calling him, "Boss." Roberto frequently tells them, "Please don't call me, 'Boss', call me, 'Roberto!'"  Their response, "Okay, Boss!" 

Some of the ladies and men on our compound call me, "Madam."  Because of the cultural sensitivity between men and women, I don't say anything to the men, but I have on several occasions asked the women to call me, Dawn Marie.  Their response, "Okay Madam, Dawn."